This is a compensated campaign in collaboration with Johnson’s® and Latina Bloggers Connect. All opinions are 100% my own.
Bath time has always been a favorite routine for our 2.5 year-old…from those very first months splashing around to the current toddler years blowing bubbles! A mere mention of “taking a bath” makes his face light up with excitement as he rushes to gather a few favorite toys to “wash.”
At times we’d rejoice when our little one eagerly cooperated, racing to the bathroom to finally let us wash the filth off his arms and legs. Other times were not so fun, as bath time was synonymous with water splashing everywhere, making for a slippery experience for everyone. It also meant coercing our toddler to finally come out of the tub after a long day chasing the kids around.
But knowing that bath time is so much more than just getting baby clean has helped me realize that a little messy fun now can go a long way later. You see, bath time has been known to enrich baby’s senses long after the water stops running.
There are so many ways to stimulate your child’s senses when bathing. Here are a few findings from JOHNSON’S® Global Baby Bath Report:
- Playing with bubbles helps babies develop hand-eye coordination and discover objects exist even when they can’t be seen.
- Smell in general can evoke powerful emotions, and a clean, fresh, after-bath smell appears to be no exception for parents in the US, especially Hispanic parents.
- Listening to bath time music or talking back and forth with baby can stimulate parts of the brain responsible for memory and language development. Studies show infants who are spoken with more have larger vocabularies by 24 months of age.
- Research shows that infants who experienced routine touch and massage (a big part of the after-bath routine) were 50% more likely to make eye contact and 3X more likely to have an overall positive expression.
As a parent, I love the bonding time the whole bath routine experience brings. From filling the tub with warm, bubbly water to letting my child pretend he is swimming through the ocean, there’s so many ways to help enrich baby’s senses.
A few things that we’ve found helpful in the bathing process is to provide baby with a few items to explore in the tub. A cup to pour the water, some toys that float or even a washcloth to soak up the suds is a good place to start. Letting them play with the water as mommy or daddy washes provides so much sensory stimulation. They can even start practicing their ABC’s with a few foam letters.
Did you know that enjoyable and familiar scents have been shown to improve mood and alertness?
That’s why one of my favorite ways to stimulate our guy’s senses during bath time is through smell. Because I want those positive associations of playful and relaxing memories to stay with him.
JOHNSON’S® products are the first ones that come to mind when I think about a baby’s scent and bath time fun. We especially love the JOHNSON’S® baby shampoo with calming lavender because after a long, hectic day of running around and making messes, a calm, relaxing bath is just what my little ones need to help them fall asleep. And of course, that lovable little baby smell wouldn’t be complete without JOHNSON’S® baby lotion — that pink bottle that is recognized everywhere.
Learn more about the JOHNSON’S® SO MUCH MORE™ campaign all about enhancing rituals, including bath time, to stimulate baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow.
This is a compensated collaboration with Johnson’s® and Latina Bloggers Connect. However, all opinions expressed are my own.

Ana, a mom to three rambunctious little boys, has supported hundreds of thousands of women throughout their pregnancy and motherhood journey since 2012 as a blogger and maternal health advocate at MommysBundle.com.
I love bath time and often use lavender scents for the calming effects. Such cute pictures!
Melissa recently posted…Me Time: Why Mommy Needs a Break
Makes me look forward to bath time with my future kiddos!
Julie @ Girl on the Move recently posted…The Secret to Blogging
I’ve always love the smell of Johnson’s baby bath & love the lavender. Makes me miss the baby days.
Theresa @DearCreatives recently posted…Easy DIY Projects: 2 Quick And Easy DIY Jewelry Necklaces
Bath time is my girls’ favorite time together! The original baby shampoo scent is the greatest thing ever. That smell immediately reminds me of a newborn:) no other company has been able to match it, no matter how hard they try!
joanna recently posted…Spring Maternity Outfits
My three-year-old adores bath time, and I love Johnson & Johnson’s bath products. We use the lavender-scented baby wash for both of our kids.
Jess Ullrich recently posted…Our Bodies, Our Business
Great post! I’m featuring it this week of Happy and Blessed Home’s Family Fun Friday. 🙂 Thanks for sharing!!
Thanks so much!